In my experience, everyday kindness makes more of an impact than big gestures.
I have a long job title that doesn't quite cover what I do. Really, I'm a correspondence writer. Primarily we see people write in looking for where to get help.
Though, my background is actually in marketing and communications.
During the pandemic, I was hired by our government to do correspondence related to COVID-19; you can probably imagine what those looked like. It was definitely an unexpected shift after working in internal communications at a private corporation. My current position stemmed from that COVID one but is moved specifically to mental health and addiction.